About Strat.exe
A specialist strategy-execution firm based in Sandton, working with organisations across Southern Africa since 2010 — boutique by design and led at partner level.
Strat.exe is a specialist strategy-execution consulting firm, based in Sandton and working with organisations across Southern Africa since 2010. It is a boutique practice by design — focused on a niche discipline and led at partner level, with the founders directly involved in every engagement.
The firm was built on a clear premise: most organisations struggle not with defining their strategy, but with executing it. Strat.exe's work concentrates on that harder half — translating strategy into strategy maps, scorecards and initiatives, cascading it so every team is pulling in the same direction, and managing delivery through disciplined monitoring and review.
Its method is grounded at the source. Strat.exe's partners spent years in the consulting firm founded by Professors Robert Kaplan and David Norton, the creators of the Balanced Scorecard, and the firm keeps a close relationship with Professor Kaplan today. From that foundation it has developed the Strat.exe Model — built on an evolution of the Kaplan-Norton model, shaped for the realities of execution — which underpins its consulting, assessment, coaching and training.
Over more than a decade and a half Strat.exe has advised various organisations across banking, mining, energy, insurance and the public sector, among them Standard Bank, Old Mutual, Exxaro, Sasol, Gold Fields and the Development Bank of Southern Africa and many more. It pairs an internationally proven method with a deep understanding of the Southern African market, and its partners are associated with the Gordon Institute of Business Science (GIBS) and the Africa Strategy Execution Conference.
Strategy definition without Strategy execution is hallucination.
— Strat.exe
Founder & Managing Partner
Fernando Baz is the Founder and Managing Partner of Strat.exe, a specialist strategy-execution and Balanced Scorecard consulting firm based in Johannesburg and operating across Southern Africa since 2010.
He holds an MBA from IESE Business School in Barcelona and a degree in Economics from the Universidad Autónoma de Madrid. He began his career at Accenture before spending seven years with the consulting firm founded by Professors Robert Kaplan and David Norton — the originators of the Balanced Scorecard — where he implemented the strategy-execution model for public and private organisations across a range of industries and countries. He is a certified Kaplan-Norton Balanced Scorecard Bootcamp trainer.
For almost thirty years he has advised executive teams on strategy definition, translation, cascading and management. His clients span banking, mining, energy, insurance and the public sector, and include Standard Bank, Old Mutual, Exxaro, Sasol, Gold Fields and the Development Bank of Southern Africa, alongside regional engagements such as the Eswatini Electricity Company and the Central Bank of Eswatini.
He is Adjunct Faculty in Strategy Execution at the Gordon Institute of Business Science (GIBS), where he teaches on the MBA and the MPhil in Corporate Strategy, and has spoken alongside Professor Kaplan at the Africa Strategy Execution Conference. Most recently he has extended the strategy-execution toolset to the challenge of sustainability strategy, now a core part of Strat.exe's advisory and training work.
Team
A specialist team of partners, senior experts and consultants built around a single discipline: strategy execution. Senior members trained inside Kaplan and Norton's firm and have led strategy projects across Europe, the Middle East and Africa — alongside South Africa-based consultants with first-hand knowledge of the local market.
Usual collaborators
Energy and Sustainability/ESG
More than 30 years in the sector, including as General Manager of Organisational Strategy at Eskom; now directs a strategy and risk practice and is Secretary General of the South African National Energy Association. MSc (University of Pretoria); Oxford Saïd diploma in Strategy and Innovation.
Finance & Strategy
A former insurance-group CEO (Mutua Madrileña and Caser, two of Spain's largest insurers) and twelve-year McKinsey & Company veteran, who has served on the boards of more than thirty listed and private companies.
Telecoms & Technology
Executive roles at MTN and Cell C and consulting at Capgemini and Ovum; now leads his own telecoms, media and digital advisory practice. MBA (ESCP); BSc in Telecommunications Engineering.
Credibility
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