Insights
Ideas that move organisations
Keynotes, articles and a newsletter on the hard half of strategy: execution.
Keynotes & speaking
Strategy execution, on stage
Most organisations don't struggle to define strategy — they struggle to execute it. We bring that message to boardrooms, conferences and forums through keynotes, panel discussions and event hosting.
The thinking comes from the source: our partners trained inside the consulting firm founded by Kaplan and Norton, and Fernando Baz has shared the stage with Professor Robert Kaplan and Dave Norton.
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- 2026
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Blog
Notes from the field
The best lesson of the 2026 World Cup came from a man nobody outside Spain can name
Luis de la Fuente picked a north star, the collective above everything, and never negotiated with it. Anyone can have a vision. Holding the line on execution is the entire job.
Read the articleMike ran every day for three months. The needle didn’t move
The quiet epidemic of strategy execution: management by initiatives, not by objectives. A simple test for whether an initiative is strategic, or just busy.
1989: sending faxes for Mandela’s liberation until midnight on a Friday, from Spain
A personal story from Fernando Baz about his father, a fax machine, and a campaign that connected a teenager in Spain to South Africa long before he moved here.
“Everyone has a plan until they get punched in the mouth.” Don’t panic
No trip plan is perfect. What to check when execution goes sideways, and why your one-page Strategy Map is the tool that lets you test and adapt.
Organisations don’t fail at Strategy Definition. They fail at Strategy Execution
Why you need a model built for execution, and the four steps of the Strat.exe Model: Definition, Translation, Cascading & Alignment, and Management.
Being great at strategy execution also means being great at stopping
Strategy will always remain a hypothesis. If your execution doesn’t move the needle, stop: you free up people, budget and room to find what actually works.
Your strategy is complex? Don’t panic, that’s OK
Strategy definition can (and sometimes should) be complex. Once you start walking the journey, complexity becomes your enemy. Here is what execution needs instead.
The Strat.egy Network newsletter
Occasional, high-signal strategy-execution insights, event invitations and curated content. No spam, no noise.
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